Ather Energy, a pioneer in electric mobility, has embarked on an ambitious exchange program aimed at elevating the ownership experience for its Gen1 450 Series scooter owners. With the advent of newer technological advancements and the introduction of cutting-edge models like the 450X Gen 3 and the 450 Apex, Ather is offering existing owners an opportunity to seamlessly transition to these state-of-the-art vehicles.
The exchange program, which commenced recently in Bengaluru, marks a significant milestone in Ather’s commitment to customer satisfaction and technological innovation. Designed exclusively for customers who registered their interest in January 2023, this pilot program sets the stage for a comprehensive upgrade experience.
Under this initiative, Gen1 and Gen 1.5 Ather owners can trade in their existing scooters for either the 450X Gen 3 or the new 450 Apex, both renowned for their superior performance, enhanced features, and sustainable design. However, it’s important to note that this program is currently available only in Bengaluru, the city where Ather has its roots deeply entrenched.
One of the key highlights of this exchange program is the promise of a better buyback value, ensuring that existing customers are duly rewarded for their loyalty while embracing innovation. Ather Energy recognizes that the landscape of electric vehicles is constantly evolving, with advancements in battery technology, safety standards, and software capabilities reshaping the industry landscape. Therefore, by offering an enticing upgrade path, Ather aims to empower customers with the latest innovations and elevate their overall ownership experience.
The timing of this program couldn’t be more opportune, with the deadline set until March 31, 2024, urging existing Gen1 and Gen 1.5 owners to seize this chance and embark on their journey towards the future of mobility. As the first set of customers enter their fifth year of ownership, the need for embracing newer technologies becomes increasingly evident. The enhancements introduced in the latest models, coupled with the evolving regulatory landscape, present compelling reasons for owners to consider upgrading their e-scooters.
Ather Energy has also streamlined the upgrade process by offering comprehensive inspections to determine eligibility. Factors such as wear and tear, battery life, and compliance with traffic regulations are meticulously assessed to ensure a seamless transition for customers.
Moreover, Ather has unveiled attractive pricing options for customers, further sweetening the deal. For scooters aged more than 36 months, the 450 Apex is available at a significantly discounted price, making it an irresistible proposition for those looking to embrace the future of mobility without breaking the bank. While specific details for scooters less than three years old are yet to be disclosed, Ather’s commitment to transparency and customer-centricity assures existing owners of a fair and rewarding upgrade journey.
Ather Energy’s exchange program represents a paradigm shift in the electric mobility landscape, offering existing Gen1 450 Series owners a compelling opportunity to upgrade to the latest models and embark on a journey towards a sustainable and futuristic mobility ecosystem. With enhanced features, superior performance, and a commitment to customer satisfaction, Ather reaffirms its position as a trailblazer in the realm of electric vehicles.